Website helps homeowners gauge buyer interest before listing

An online platform that launched late last year hopes to catch the ongoing wave of digital disruption in the real estate industry by linking homeowners planning to sell months down the road with buyers.

Wendy Gilch got the idea for Selling Later when she and her husband were building a single-family home in the Pittsburgh area in the early 2010s. They had a town house they had to unload first, and went back and forth on when to list it so they could line up with the move-in for their future house.

The site does not sell user info to mortgage or real estate brokers. There is no fee for using Selling Later; the developers suggest making a donation to charities. Continue reading at


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